What Your Brain Does Before Greatness | Dr. Izzy Justice on Flow, Fear & Peak Performance (Part 1)

🎧 Ep 212: What Your Brain Does Before Greatness | Dr. Izzy Justice on Flow, Fear & Peak Performance (Part 1)

There is a moment right before the swing, before the speech, before the decision that changes everything. And in those seconds, your brain is either working for you — or against you.

Dr. Izzy Justice has spent his career studying exactly that moment.

As Chief Neuroscience Officer at Neuro580 and one of the world's leading sports neuroscientists, Dr. Izzy has conducted over 18,000 EEG brain scans during live performance, certified 300+ coaches worldwide, and worked with elite athletes who have gone on to win Olympic medals and major championships. He's also coached more than 30 CEOs — because it turns out the neuroscience of a golfer about to sink a putt and a leader about to make a high-stakes decision look remarkably similar.

In Part 1 of this two-part conversation, we go deep into the science of peak performance — and what's really happening in your brain in the moments that matter most.

What You'll Learn in This Episode:

• The 10 Hz discovery — Why the brain's "sweet spot" for peak performance is closer to sleep than to excitement, and what that means for how you train your mind
• Why "confidence" isn't real — Dr. Izzy breaks down what confidence, flow, and focus actually are neurologically (and why our language around performance is holding us back)
• Sensory amplification & access — The two things that happen in your brain at 10 Hz that explain why elite performers "see the basket bigger" and "remember exactly the right thing" under pressure
• The trauma-performance connection — Why our brain is biased toward storing negative experiences, and how unresolved trauma is silently capping your performance ceiling
• The NASCAR driver case study — A vivid real-world example of how a single traumatic event rewired a champion's brain for two years — and what it took to reverse it
• Flow vs. fear on an EEG — Can you actually see the neurological difference? (Yes. And the answer will surprise you.)
• Why the brain prioritizes negative memories — It's not a flaw. It's a survival design. But in the modern world, it may be your biggest performance liability.

About Dr. Izzy Justice:

Dr. Izzy Justice is the Chief Neuroscience Officer at Neuro580 and a pioneer in the field of sports neuroscience. He has conducted over 18,000 EEG brain scans during live athletic performance, certified more than 300 coaches worldwide, and coached elite athletes across multiple sports — many of whom have gone on to win championships and Olympic medals. He is the creator of Neurohacks, rapid science-backed techniques designed to remove mental distractions and access flow in real time. Beyond sports, Dr. Izzy has worked with 30+ CEOs and dozens of Chief People Officers. He is the author of 10 books, including his most recent bestseller Life Explained.

🔗 Connect with Dr. Izzy Justice: https://drizzyjustice.com/

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥

Rho Discount Code: https://rhonutrition.com/SONNIE15

Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS

Check out my website: www.evokegreatness.com

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness

Transcript

Welcome And The Mission

0:04

Welcome to Evoke Greatness, the podcast for bold leaders and big dreamers who refuse to settle. I'm your host Sonny, CEO, entrepreneur, and someone who's spent over 20 years building, leading, and learning what it really takes to rise. Every step of that journey has taught me something worth passing on. Lessons in business, leadership, resilience, and the psychology behind it all. Here you'll hear raw conversations, unfiltered truths, and the kind of wisdom that ignites something deeper in you, your courage, your conviction, and your calling. This show will help you think bigger, lead better, and show up bolder in every part of your life and business. This is your place to grow. Let's rise together.

Is Greatness A Frequency?

1:05

What if greatness isn't a mindset? What if it's actually a frequency? Today I'm sitting down with a pioneer in sports neuroscience who has scanned over 18,000 brains during live performance. And what he found in those scans completely reframes everything we think we know about peak performance, pressure, and why we choke. This is part one, and I promise you, by the end of this conversation, you'll never think about your brain in the same way. Let's hop into it. Welcome back to another episode of Evoke Greatness. There's a moment right before the swing, right before the speech, right before the decision that changes everything. And in those seconds, your brain decides whether you access greatness or tension. Today's guest has studied that moment at scale. Dr. Izzy Justice is the chief neuroscience officer at Neuro580, a leader in human performance, sports psychology, and mental training. As a pioneer sports neuroscientist, he has conducted over 18,000 EEG brain scans during live performance, analyzing what happens in the brain in the seconds and minutes before someone performs at their best. He's certified more than 300 coaches worldwide, worked with elite athletes across multiple sports, many of whom have gone on to win major championships and Olympic medals. He's the creator of NeuroHacks, rapid science-backed techniques designed to remove mental distractions, sharpen focus under pressure, and help performers access flow in real time. Beyond sports, Dr. Izzy has coached more than 30 CEOs and dozens of chief people officers, helping leaders elevate mindset, strengthen resilience, and drive business performance through neuroscience. He's the author of 10 books. He captured his second bestseller title most recently with his book Life Explained. If you've ever wondered what your brain is doing in the moments before greatness, friends, this conversation is for you. Dr. Izzy, welcome to the show. Sunny, thank you so much for having me. I look forward to talking to you and uh sharing some knowledge with your audience. You have scanned over 18,000 brains during live performance. I am so curious. I told Dr. Izzy before we hit the record button that this is so up my alley

Why The Brain Runs On Electricity

3:30

that I just geek out on this the entire time. So I'm so excited to dive into this. But what consistently happens in the brain in the seconds right before someone's performing at their very best? Yeah, thank you for asking. You know, the the actual number is actually much, much greater than uh than 18,000. But 18,000 is sort of what we can document, what we can, what we have actually uh actually studied. So you know, uh uh uh the the the language of the human brain is electricity. And I think that's a good starting point, so that the answer that I give you to your question, what happens in the brain, makes more sense to you and and the audience. So if you think about it, um I and frankly, to be completely honest with you, I was in my late 20s, early 30s, I think, that I even learned for the first time that the brain has electricity. And literally the same electricity that is in our light bulbs that we use to power the appliances and the and the devices that we have. And if you think about it, a good question to ask before I answer your question is why? Why not light? Why not osmosis? Why not gravity? Why not sound? And if you think about it, the fastest thing that we know as human beings is light. But light needs to travel through air. It cannot travel through anything opaque. Sound is too slow. If you're walking somewhere, sunny, and let's say taking a walk in a at a park somewhere, about 10 feet in front of you, you see something black on the ground, as an example. The light from that object has to travel from that object through your eyes. It's got to go to your brain. Your brain has to label it. That is a snake. It's not a stick, it's not a giraffe, it's a snake. It then has to take that label and give it a threat rating. Snake, bad, danger. Then it has to orchestrate a motor movement. In that motor movement, I'm gonna turn around, or you will turn around and you'll run the other way. You won't run at the snake and try to jump over it. That wouldn't make any sense. Nobody would do that. And so, Sonny, think about that. We would do all of that in like a second and a half. So the only thing that can facilitate that level of sensory input, meaning we're observing something, to make sense of it, to then orchestrate a decision, which is the right decision, which is to turn around and then run as fast as you can, requires electricity. So, in the moments before somebody does something great, I started to look at the brain and truthfully, I did not know what to look for. I knew there was electricity, and I was measuring that electricity that I just spoke about. And so I started to first ask myself, is the brain in a certain state when you do do something to the best of your ability? And remember, if you're an athlete, it's a lot easier to measure that you've done something to the best of your ability. For example, if you're a basketball player and you make the shot, well, that means you perform. If I'm a golfer and I make a putt or I hit a shot, or if I kick a soccer ball, then the result happens in two or three seconds because it either goes in the hole or it goes in the basket, so you know. For us regular people, you know, performance might be something different. I think of a great idea. I'm faced with a challenge, and suddenly I can remember a book that I read, a conversation that I had, a video that I saw. I know who to call, I know who to talk to. And typically, when we do perform at a very high level, you know, terms that we use are I feel calm, I feel relaxed, things feel slow, I feel confident, I feel empowered. Now, all of these terms that I just use, which all of us use, we all know that when we are calm and focused and relaxed and feel empowered and confident, we do well. So those terms, Sunny, are not real. So confidence is not a real thing. Your eye is real, your nose is real, your glands are real, your neurons are real, those are real things. But in the English language and in other languages, because we didn't understand how the brain works, we used a term like this. So as a neuroscientist, I wanted to get away from these cliches, from these labels, and say, what is really happening in the brain? So if you imagine that brain, the electricity scale in the brain, for the purposes of this podcast, let's just imagine it's zero to 100, right? It's a little bit more than that, a little and a little bit complicated, but it's actually fairly accurate. So imagine that when you're sleeping, or when we are sleeping, if the electricity I'm measuring is between zero and five, you would be doing very little work. So on a scale from 100, 0 to 5 is at the very bottom, right? So that's typically associated with the brain activity when we're sleeping or completely resting. Why, Sunny? Because when we're sleeping, what are we doing? Are we eating? Are we going somewhere? Are we looking at something that we have to understand? No. So consequently, the activity that you measure is low. When we're at 100, way on the other end of the spectrum, you're yelling, you're screaming, things that are very fast in your head. We use terms like agitated and mag and confuse and panicking and anxiety and stress, that's all the way at 100. So what I found, just to wrap up, and then I'll pause, is that in the 10 seconds, 30 seconds, a minute, maybe two minutes before any one of us wants to do something to the best of our ability, so not some unbelievable thing that we've never done before, but a skill that we have, a knowledge that we have that we have learned, to bring that out in the right context, the best of our ability, that the

The 10 Hertz Sweet Spot

9:30

magic seems to happen at 10 hertz. So 10 hertz is a frequency. So if you think about it, 10 hertz is much closer to sleep than it is to being agitated. And there are two magical things, once I discovered that, like, you know, basically every higher human ability, Sunny, and every higher human experience. So ability means I want to do something. Experience means I want to be present. But every higher human ability and every higher human experience seems to be happening around 10 Earths. So the two magical things, and then I'll pause, the two magical things that seem to be happening at that frequency, at that speed of electricity, at that brain activity, which is low, are number one, sensory input seems to be amplified. So what is sensory input? What I see, what I hear, what I taste, what I smell, what I feel. And if you think about it, Sunny, we all chase that proverbial, I want to be in the moment, I want to be present, I want to live in the now. But what again, those are cliches, but what does that really mean? When we are living in the now, when we are fully present, we see more things, we hear more things, we feel more things. It feels like the present moment is huge. When a basketball player is making shots from all over the place, they say things like the basket fell so big, but it's the same size. So at 10 hertz, sensory input, which is always there, it's not like it there's more of it or less of it. But because there's less activity in the brain, that means there's less competition against that sensory input. So the higher you go from 10 to 20 to 30 to 40, all the way to 100, there's more noise in the brain. So sensory input gets diminished. It gets drowned by the internal noise. The second magical thing that happens at 10 hertz, the first is sensory input. The second one is that our access, and access is a keyword. It really is a keyword. Our access to existing inventory of knowledge and information and skills that we already have in our brains is heightened. That means for any given situation, I'll go remember the right person to talk to, the right conversation I had, the right chapter in a book that I read, the right training that I want to, and suddenly I'm thinking of something very creative to say. I'm saying or doing the right thing. So when my phone rings, you can imagine, sonny, nobody calls me when they're doing well. No athlete or head coach ever calls me because they're winning all the time. I typically catch people at the bottom. That's when they call me. And what I find is they say these things like, you know, Dr. Josh says, I don't have confidence. What is confidence? Like this thing, it's a word, but it's also a cliche. Confidence means that whatever you're faced with, at that moment, you suddenly have access to your inventory. You're remembering what your high school coach taught you, what your little league coach taught you, a conversation from your mom or your dad or something that you practice on or a similar event that you did very well on. When that access to the right inventory is available, we feel confident. I got this, I can do this. And conversely, if there's so much competition in your brain, there's so much noise, electricity is very high, then we go to the fight, flight, freeze, and we're accessing, well, don't leave it short, you'll make a mistake, you'll be yelled at, you'll be embarrassed, the negative self-talk, which is very synonymous with high frequency. We're retrieving memories that are prevent, that are designed to protect us, basically. So the fight freeze-flees um concept. So I gave you a long answer to your short question, but basically, in the moments that we need to be the best version of ourselves. And that's, I was telling you earlier, I love your podcast title, Evoke Greatness. The greatness that we're trying to evoke is not a mystery. The greatness that we're trying to evoke is let me get my brain to 10 hertz, and not even permanently, just in a few seconds, in the moment that I need to be, let me amplify my sensory input, let me increase my access, and the magic of my brain will figure out what to do next. In those same moments, what separates someone from rising, someone who rises, or uh is able to maybe, maybe not even rises, when you gave great context to that frequency.

Sponsor Break Roe Nutrition

14:10

And in our minds, kind of analytically, we think, oh, the higher the better. Okay, quick pause to tell you about my partners at Roe Nutrition. I came to them as a customer first. I have both Hashimoto's and I am smack dab in the middle of perimenopause. Their liposomal supplements have been a game changer for my brain fog, fatigue, and inflammation. I'm currently taking their NAD plus, glutathione, and curcumin, and I recently added in both collagen and creatine. Anyone who knows me knows I only put my name behind what I actually use, and Roe has earned it. You can use the code SUNY15 S-O-N-N-I-E-15 for 15% off at ro nutrition.com, or you can click the link in the show notes and it'll take you right there. All right, let's hop back into the episode.

Trauma Spikes The Brain’s Noise

14:55

So I love that you grounded that right out of the gates is that that 10 hertz is actually like the sweet spot to be at. So what separates someone from maintaining that versus someone who um all of a sudden allows all the noise in? Yeah, yeah. So I understand that what you're asking, but if you'll allow me, let me rephrase what you're asking me because please, I again, I'm a neuroscientist, I'm not a psychologist. So I I don't know that it is a choice, and I don't know that it is behavioral. It is, again, I'll go back to electricity. So someone, anyone, you know, because we can we can mutate the depending on the situation. I can do amazing things, and the same human being, depending on another situation, I might panic. So typically, when all of us human beings, especially the older that we get, unless we're unbelievably lucky, have trauma. They are events in our past where, you know, they were surprises to us. We were not ready for them. They basically, what we call in the neuroscience world, they spiked our brain. The surge in the electricity that was around that traumatic event was very high. So it gets stored. The brain stores all of our experiences. But unfortunately, Sunny, the brain does not have a fair standard of storing our memories and our experiences. It will always prioritize the negative experiences. And frankly, it is a wonderful design. It's not a flaw. So I'll give you several examples. Let's say that I lived several thousand years ago in the Serengeti in Africa, and my family and my kids and I are outside, and we see this beautiful animal come up, and we're all like, oh my gosh, look at all the hair on that animal, it's so beautiful. We go to pet it and it eats my child because I didn't know it was a lion and I didn't know it was dangerous. I promise you, generationally, that person, that dad is going to make sure if you ever see a lion, if you ever hear a lion, run. So it is a good thing for our survival to inventory and give it a priority to negative experiences. In the world that we live in today, we're obviously not faced with lions eating us. Luckily, most of us don't face an existential stress, uh stress every day. But we have other types of trauma. So I find that when a human being is faced with an experience that is challenging to them, if that experience evokes that high frequency, so that trauma that somebody suffered, then there is a surge of electricity. And that surge then kills, like I said, it diminishes sensory input, it reduces access. I'll give you a great example. There was a very well-known NASCAR driver that came to see me. I will not give you his name, but he had won a lot of races. And, you know, two years had gone by since he had won anything. And what happened two years ago, that there was a car accident that he had. There was a wreck on in a race. Now, the wreck, if you see it on YouTube, was horrific. Like if you saw that wreck on YouTube, you would you would be shocked that a human being could survive it. But thank God he came out without a scratch. But since that moment, his crew chief, his owner were saying he's not the same driver. He he's more much more defensive, he's much more cautious. So after two years of not uh performing very well, they brought him to me and I started to measure his brain. And I said, Well, how do you feel about that rack? Like, well, these my team is overreacting, I'm fine, I got over it. So I measured his brain. And I said, Well, do you want to go back and tell me about it? It's like, yeah, sure, I got this, no problem. So we started to look at the YouTube. I hadn't even opened the YouTube. I just said, let's look at it. And the surge of electricity in his brain went way up. Right? And I was recording it, luckily, at the time. I never even opened it. I showed it to him. And so, you know, I view trauma as the primary indicator of whether someone can respond to a challenge that they're facing. Remember, we are we have the most biased, the most sophisticated, but also the most biased organ in the whole world. If I gave you a topic or a challenge and you went to YouTube or Chat GPT or Google and you said, hey, give me all the relevant information about this topic, that search engine would go look everywhere, find all the articles in the research and give you objective information. When we as human beings are faced with a challenge, we do have the same search, but we don't go to the internet, we go to our own brain. And we're limited to the inventory that is in our brain, and we're at the mercy of the highest frequency engrams or memories that are in the brain. So it's not a personality thing. So I can be very good at something. Now, I was abused uh as a child by my father, and and I suffered trauma as a child. It took me 20, 30 years to realize that the kinds of situations that brought out my worst, i.e. not my best, were situations that reminded me of what my dad did to me or what he could do to me. And, you know, I, for example, I have an aversion to bullies. Like when I see a human being bully another human being, whether it's in a corporate space or a child, I get

NASCAR Wreck Example In EEG Data

20:40

this reaction. Like, I want to fight, I want to go defend that child, and I yell, and normally I'm just I'm a calm person. I mean, I do this for a living, but I couldn't understand why certain people and certain situations made me react the way that I did. But it was because there was some element, even if there was a sniff of what I was experiencing, that input, because my brain has to make sense of it. My brain doesn't go to Chat GPT or to Google, it goes to my inventory. And when faced with something challenging, it's going to go find the highest vibrating frequency or the most to say, look, we've done this before, bro. We don't want to go there again. So we are our best version is based, I know people don't want to hear this, and I wish I didn't have to say this, but you know, we are we are biased and limited to our own inventory. That means that trauma is unfortunately the most powerful, I call it context giver. The way that we make sense of something is context. That same snake example I gave you, Sunny. If I had never seen a snake in my life, never known a snake, I would just walk towards it. How would I know that that a snake is danger? Well, I must. Have seen a movie, someone might have told me about it. I must have seen some kind of an image where a snake goes, they make made a sound. But I have to, you know, I'm limited to my inventory. And so in the book Life Explained, I say a trauma, a traumatic past, is nothing more than an experience that is missing a last chap. And I find over and over again, I've been very privileged to work with amazing athletes, amazing head coaches, amazing performers, artists. I can't think of one, Sonny, truthfully, that didn't suffer a trauma and that isn't using their trauma. So it's very paradoxical that we think of a trauma as something to be ashamed of, something that holds us hostage, whereas in fact, it can be converted into something that gives us our raison d'être. Like it is the source of passion. Michael Jordan, in his Hall of Fame speech, I don't know if you ever saw it, it's brilliant. It's on YouTube. He says that when he got cut by his high school coach, like that was the most powerful moment for him, and he never forgot it. Every athlete has a story where someone said, You are not good enough. Just like my father, you know, made me feel like I was a mistake and I was never good enough. And I, you know, I was I was abused. And it didn't make sense to me personally how a parent could abuse a child. Like I don't understand it. I could never do that to my own kids. But the way that I wrote my final chapter was I raised two kids and I said, I will do the things to them that are the opposite of what I did. And I will make sure that whatever behaviors I exhibit, they always know that I'm on their side. That doesn't mean I let them get away with stuff. But I made sure that they knew I was on their side. I made sure we had the same uniform. I made sure that I would protect them to the end of the world. I would challenge them. I would push them, but I was on their team. And so I wrote a chapter and that allowed me to heal. And it wasn't, I wasn't able to heal from my own abuse until I wrote a new chapter to this very traumatic childhood experience. So I encourage your audience to say, whatever is holding you hostage, you know, it's not something to be ashamed for. Go find something about that that you can explicitly and directly use to make the world a better place. Convert that to a powerful experience. You know, find your meaning there because that will dramatically change almost all of your brain and how you make sense of all of your human experiences when you're no longer held hostage by by your trauma. Yeah, it's interesting as you mentioned a couple of things that are have to be true when you're at that 10 hertz around increased sensory output and increased access to the right inventory of information. I equate that to oftentimes maybe it's a kind of a buzzword thrown around, but people who are in the flow. I'm in flow and it just everything's coming to me. I can see really clearly. Can you actually see the neurological difference between, let's say, flow and fear on an EEG? 100%. And not just that. Again, to me, neither flow nor fear are real. I want to be very careful when I say that. But I understand what you mean by both of them. Both of them, you know, flow was a term coined in Europe by Nietzsche. And he was the term that he was trying to use was overflow, so he picked flow. But flow is no different than being in a zen mode or being in a zone or being empowered or being confident.

Writing The Missing Final Chapter

25:55

But all these terms are basically describing 10. Now, the higher you go up from 10, just remember with the more frequency, the higher the electricity in your brain. The brain is very, very small and it works like in networks. So typically, fear is a combination of very high EEG, so electricity, but also neurotransmitters and neurochemicals that that higher electricity evokes to protect you. So, cortisol, for example, is a very common one. It spikes up. You know, serotonin goes down. But there's a reason for that. The reason is because when cortisol goes up, believe it or not, some good things happen. Our pupils dilate. Our body gets a surge of glycogen because it wants to prepare you to run or to freeze or to those kinds of things. So cortisol is not our enemy per se. We need it to survival. I mean, we do face threats. Like, you know, maybe I'm driving and suddenly a car swerves in front of me. I need cortisol. I gotta react very quickly. I gotta make a decision. So, but at the end of the day, you know, a brain that is in what you call flow is around 10 hertz. But I would caution people against, you know, using cliches. You know, in every other science, we are much more accurate. If I go to a doctor and I say my left knee hurts, Sunny, around the world, people would know that the left knee is on the left leg. A doctor in China is not going to say left knee, well, is it it's right here on your shoulder? No. But when we come to human behavior and psychology, we use all these terms. I'm mad, I'm angry, I'm annoyed, I'm in flow, I'm confident, I'm not. I think part of the noise in our brain is that we are using so many terms. What's to keep someone five years from now from creating another word? Like glow,

Flow Versus Fear On An EEG

27:56

and then going and finding biomarkers that are related to glow, like being calm or lower heart rate and those kinds of things. But at the end of the day, you know, it's so much easier and accurate to say, oh, it's actually 10 hertz. And people, you know, because heart rate is easier to measure, our heart rate variability, we often associate low heart rate with flow, and that's actually not accurate. I've done Iron Man's, I used to run, bike, swim a lot, and sometimes I'm doing, I'm running a marathon at 150, 160, 170 hertz, but I feel like I'm floating, right? So so this is very common, you know, is so it's the electricity that's the master. Your brain is where all of life is happening. Your entire human experience is happening in the tiny little thing caged inside your skull. And it bothers me, if I may say that, I'm careful when I say things like that. It really bothers me, Sunny, truthfully, that as people, young people, children, young adults, grown-ups, that we learned so many things to be better versions of ourselves, to navigate this thing called the human experience, civics, geography, algebra, health, da-da-da. Like, where was the class on our brain? Like, the one thing we are going to use for everything, forever, was somehow left out of our curriculum. I was in my three, I told you, when I even learned there was electricity in the brain. So there's a missing educational component. And the problem part of the problem is that most of neuroscience has been focused on the clinical side. Alzheimer's, epilepsy, you know, Parkinson. You know, something's broken, so I want to go look at what's broken so I can fix it. There's money to be made there.

Why We Never Learned The Brain

29:50

But what about the rest of us? We're just regular people who want to do, like you said, the name of your podcast, which I love. On any given moment, we want to evoke our greatest. I want to be the best version of myself. I'm still using my brain. Why is there not enough research on regular people just trying to get to the day being the best version of themselves? Okay, this is where we

Part Two Tease Choking And Clarity

30:14

hit the pause button. In part two, Dr. Izzy and I go even deeper into what actually happens in the brain when someone chokes under pressure. The fastest way to shift out of the mental noise and into clarity in real time, and whether elite athletes are neurologically wired differently, or if they've simply trained access to certain brain states. We also get into the leadership side. Is there a neurological difference between an Olympic athlete and a CEO about to make a major decision? And Dr. Izzy shares the one daily mental conditioning practice he'd give every high performer to elevate how their brain shows up under pressure. You're not going to want to miss it, so make sure to come back next week for part two. Okay, stay with me for just a second before

Sponsor Offer And Listener Ask

30:55

you go. Living with Hashimotus and being in the middle of perimenopause means brain fog shows up in the middle of conversations, decisions, and moments that matter. And I refuse to stay there. I'm very selective about what I put in my body. Intentional. So when Meraki Blue came to me wanting to support this community, I said yes because I already believed in what they do. Methylene Blue, mitochondrial health, cognitive performance, mental clarity. It works for me. I want it to work for you too. Meraki Blue is giving the Evoke Greatness community 20% off. Use the code EvokeGREATness, all caps, no spaces at checkout. I promise you, your brain isn't broken. It's just waiting on the right support. If today's episode challenged you, moved you, or lit a fire in your soul, don't keep it to yourself. Share it with someone who's ready to rise in their leadership, their business, and their life. And if you haven't already, I'd be so grateful if you took 30 seconds to rate and review the podcast. It's one of the most powerful ways to support the show and help us reach more bold leaders like you.

Closing Message Stay Bold

32:05

Because this isn't just a podcast, it's a movement. We're not here to play small. We're here to lead loud and elevate how we think, lead, and execute. One bold and unapologetic step at a time. Until next time, stay bold, stay grounded, and make moves that make mediocre uncomfortable.